创业4年总结

这些年我想明白的道理里,有以下几条:

1、“我们的晚餐,绝不是来自屠夫、酿酒商和面包师的仁慈,而是来自他们对自己利益的关注。我们不求助于他们的博爱,而是求助于他们的自利心;我们谈论的决不是我们自己的需要,而是他们的好处。”(亚当·斯密);

2、所有想得到的东西,都有相应的代价(马克·张);

3、如果不能随时有效地反击,所有的宽容都是懦弱(某个知乎用户);

这大概是一个充满了理想主义和天真浪漫的少年在创业四年成为中年以后的感慨。

最近中偶尔翻起自己的博客,发现上一次更新日期是在2013年,想更新些游记,但是想想现在谁还看博客呢。干脆还是写点总结吧,把以前一年一度的年度总结续上去。

如同开篇所说,2012年天真浪漫的少年拉着3个小伙伴就出来创业了,到现在刚满四年,期间发生的事情简略说一下就是:

-谈了个天使投资人,150万分两期,先给60万,然而半年60万花完了投资人决定退出,90万不投了;

-没钱了到处见投资人,试图忽悠点钱来续命,2个月发不出工资了;

-运气不错又忽悠了130万,继续开发2款游戏,然后到2013年上半年快过完,发现钱不够支持2个项目开发完,于是把更烧钱的RPG项目砍掉,团队人数从15人减到6-7人;

-因为一开始错误选择了HTML5这个大坑,开发了将近一年的项目更换开发语言,换成Cocos2D-X,快速出了测试版本;

-本着任何钱都是救命钱的理念,把项目的Android版本独代给某大发行公司,谈了个40万的预付款;

-2013年下半年我们自己运营着iOS版本(基本没收入),眼巴巴等待代理公司推Android版用户,半年接了无数个渠道但是并没有用户;

-2013年年底,因为各种问题,第一个合伙人离开。春节不出工资,代理公司的预付款也不给,2次去北京要钱未果,一怒之下发朋友圈,在众多同行的围观下第二天对方积极联系解决并给了钱,春节前终于把工资发了;

-时间来到了2014年,我们干了2年了还是个赔钱而且没什么变好迹象的创业公司,春节回来以后只剩下4个人了,而且剩下的2个合伙人已经在计划私下干活Copy公司的项目(我一直蒙在鼓里);

-这个阶段大部分合作方对产品品质都较为认可,也开始产生了部分收入。因为支出极低,很有希望可以做到收支平衡。这个阶段机缘巧合,获得了某行业大公司的高阶管理来做合伙人;

-经过沟通,把Android版本的代理权收回来自己运营,在新合伙人的人脉和经验帮助下开始理解国内各大渠道的玩法,在2014年中开始达到收支平衡;

-收支平衡之后谈完A轮,投后估值5000万,拿了1000万资金。融资完成之后原2位合伙人准备离开Copy公司项目,尽力挽留未果(和我说是不准备干这行了),于是回购股份。

-2014年最后一个季度,融资完成、人员调整完成、渠道开始逐渐认可产品,开始走上正轨。

-2015年定了十倍增长的KPI,年底基本完成。优秀靠谱的核心人才开始承担更多的工作。

-目前公司40人+,不断开拓新产品线和新市场;

现在写出来的4年创业过程,如同流水账一般,但是其中的起起伏伏和困境中彻夜难眠的情景只有亲历者才懂。在中国创业,需要懂产品、懂市场、懂管理、懂技术、懂得挣脱困境和奋起、懂得坚持和妥协,最重要的是要懂人心,最最重要的是在经历无数失望之后的不忘初心——你懂得这么多,还只是做到了50%不到,因为还有个最重要的因素——运气要好。

开头说的几个道理,没有经历过困境没法真正理解,理解之后则很多道理和该持有的立场都很明了了。

补上了缺了3年的总结,想想未来的展望,希望自己有能力帮助更多的人,接下去能找到更有价值的事业,这需要多思考。

保持思考,保持激情。

发布者

Knight

Cast a cold Eye On Life,on Death Knight,pass by!

《创业4年总结》上有82条评论

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