随着年龄渐长，我们开始越来越明白一个道理：人与人之间的差异很大，比如有人喜欢伟大而轰轰烈烈的事业，而有人喜欢平淡的生活，觉得睡觉才是真正的正经事；有人性急如火，巴不得一天建完罗马，而有人慢条斯理，喜欢有条不紊，火烧眉毛还不紧不慢；有人成就感来自工作，而有的人觉得在游戏中获得的一件顶级装备才是真的牛逼。
这样的比如太多了，就像世界上没有相同的两片树叶，这世界也没有相同的两个人。
哪种对？哪种是错？没有绝对的对错。
如果人与人的差异这么大，我们怎么保证大家能够合作把一件事情做好，那些伟大的公司，他们的成员是否都被训练成一个样子以便可以协同工作？
肯定不是，即使是军队也做不到把人全部塑造成一个样子。人的性格、人的思想几乎难以改造，即使改造成功，那也几乎成为废人或者死人了，就像三十多年前的中国那样。
既然思想难以统一，那一群人可以为了什么在一起努力？
答案是：目标。
可以不统一思想，但是可以统一目标。我们制定一个目标，如果你认可，那么不管你是什么样的人，我们之间已经可以通过这个共同的目标连接起来。
你是这样的人或者你是那样的人，都不要紧，只要你有能力和有积极的意愿可以帮助目标的达成就可以。
比如苹果公司的目标是创造伟大的产品，军队的目标是攻克某个目标，有了共同的目标，很多完全不同的人就开始有可能在一起合作，各自奉献自己的才智，为实现这个大家都认同的目标努力。
那么会有人问了：我的目标和你的目标、和公司的目标并不一致啊，那咋办？
如果我们的目标是成为一家伟大的、有影响力的公司，如果你认可这个目标，又或者你自己的目标可以通过实现公司的目标来实现，那么我们在一起创业就有了原因。
为什么我们要牺牲约会时间熬夜加班？为什么我们平时很和善但是遇到质量问题会很严厉？为什么我们大半夜不睡觉要在微信上讨论bug和体验问题？为什么我们要为了一个产品细节争吵？为什么我们要拿比别的公司更低的工资来苦逼创业？
为什么呢？
因为我们每个人有自己的目标：做一个牛逼的产品、赚一票娶媳妇、买房子买车子、早点退休，例如此类等等等等。
没错，人是这样的，都会有自己的目标，不是每个人都想改变世界的对吧？而如果我们单个人的目标和公司的目标不冲突，而且可以结合，比如项目做好了公司牛逼了那么上面的各个目标也就自然实现了。
所以，我们可以一起创业，一起把创业这件事情做牛逼，然后可以实现我们自己的目标。
当然，实现目标不容易，一路要扫除荆棘，过五关斩六将，也不是一件容易的，但是如果我们坚持下来了，做好了，就会在某天幸福回望我们走过的路。
My usual response to new bookmarks is to forget them but this one I have already returned to twice, and a look at elitetrendcenter pulled me back a third time, the actual return rate to bookmarked sites is the real measure of value and this one is clearing that measure at a notable rate already.
Now appreciating the way the post avoided the temptation to be longer than necessary, and a look at freshtrendarena continued that lean approach, content with the discipline to stop when finished rather than padding for length is content that respects both itself and its readers and this site has that disciplined editorial culture clearly throughout.
Picked up several practical tips that I plan to try out this week, and a look at blossombaycollective added a few more I will be testing alongside, content with practical hooks that connect to my actual life is the kind that earns my repeat attention rather than the merely interesting that I forget within a day.
Reading this on a phone at a coffee shop and finding it perfectly suited to that context, and a stop at smartdealhouse continued the comfortable mobile experience, content that works across reading conditions without compromising on substance is increasingly important and this site has clearly thought about the whole reader experience here.
Reading this gave me material for a conversation I needed to have anyway, and a stop at silverhorizonstore added even more talking points, content that connects to upcoming social or professional needs rather than just being interesting in the abstract is the kind that earns priority placement in my attention these days routinely.
A clean piece that knew exactly what it wanted to say and said it, and a look at elitetrendcenter maintained the same clarity of intention, knowing the goal of a piece before writing is something most blog content lacks and the clarity of purpose here shows up in every paragraph for any careful reader to notice.
Vague feelings of recognition kept surfacing as I read because the writing names things I have been thinking, and a look at freshtrendarena produced more of those recognition moments, content that gives shape to private intuitions is content that makes me feel less alone in my own thinking and this site has that effect.
A well calibrated piece that knew its scope and stayed inside it, and a look at silkduneemporium maintained the same scope discipline, scope creep is one of the failure modes of long blog posts and this site has clearly invested in the editorial discipline to prevent it which shows up in tightly contained pieces.
Now wondering how the writers calibrated the level of detail so well, and a stop at fasttrendhub continued the same calibration, the right level of detail is one of the harder editorial calls in any piece and this site has clearly developed an instinct for it through what I assume is years of careful practice publicly.
Polished and informative without feeling overproduced, that is the sweet spot, and a look at silverhorizonstore hit it again, you can tell when a site has been built with care versus thrown together for the sake of having something to put online and this is clearly the former approach taken by the team.
Glad I gave this fifteen minutes rather than the usual three minute skim, and a look at mysticgrovegoods earned the same investment, time spent on quality content is rarely wasted but the reverse is also true and learning which sites deserve which kind of attention is part of being a careful online reader.
Generally I bookmark sparingly to avoid building up a bookmark graveyard but this one earned a permanent slot, and a stop at mysticthreadstore extended that permanence designation, the few sites I keep permanent bookmarks for are sites I expect to use repeatedly and this one has clearly cleared that expectation bar today.
Solid stuff, the kind of post that I will probably refer back to later this month when the topic comes up again, and a look at twilightfieldmarket only confirmed I should bookmark the site as a whole rather than just this single page for future reference and use across coming weeks.
If you scroll past this site without looking carefully you will miss something, and a stop at amberpetalcollective extended that mild warning, the surface of the site does not advertise its quality loudly which means careful attention is required to recognise what is being offered here which is itself a kind of editorial signal.
Approaching this with the usual skepticism I bring to new sites and being slowly persuaded, and a stop at twilightoakstore continued that gradual persuasion, the careful path from skeptical reader to genuine fan is the only one I trust and this site has walked me along that path through patient consistent quality across pieces.
Reading this gave me something to think about for the rest of the afternoon, and after aurorastreetgoods I had even more to mull over, the kind of post that lingers in the background of your day rather than evaporating immediately is genuinely valuable in an attention economy that punishes depth rather than rewarding it.
Reading this confirmed a hunch I had been carrying about the topic without having articulated it, and a stop at quickdealscorner extended the confirmation, content that gives shape to fuzzy intuitions is doing the rare work of making private thoughts public and this site is providing that articulating service consistently for me lately.