转眼来深圳一年了，转职做PM快半年了，一些不足和体会有必要记录一下。
首先说说为什么要转职做产品，之前自己做是UI设计，然后做重构，相对来说这些是属于比较专业的领域。而我希望的是自己能全面的接触到互联网的各个方面，以便对互联网行业有一个比较立体的认识。
当初凭着一股热情踏入产品经理这个圈子，很快的会发觉自己欠缺许多东西，以前从UI带过来的习惯让我想问题总是凭感觉，并且自己思考问题往往浮于表面，浅尝辄止，前面挺长一段时间是尽力在纠正这些习惯。
整理了一些接受到的观点和自己的心得：
1. 产品必须有很明确的目标，所有的功能都是为了目的服务的，做产品不应该着眼于有多强大的功能，而是看功能是不是能够为目标服务。
2. 想到一个点子的时候，不要急着去想这个点子的好处有哪些，而是要第一时间多想想这个点子的坏处。如果你同时有几个方案，那最后胜出的一定是坏处最少的那个。
3. 设计产品时，一定要把自己想象成一个易怒、暴躁、白痴的用户，去设想这个用户看到我写的这句描述是不是可以看懂？这个产品的流程用户用了会不会骂。我们设计的产品不应该只为高端用户服务，而是要让绝大多数目标用户都能顺利使用。
4. 设计产品时，确认好目标之后，把阻碍目标实现的点都列出来，然后围绕解决这些点来设计产品。
5. 一个好的产品，必须关注大量的业界信息，比如同类型的网站的设计、功能，竞争对手的动作、市场格局等等。
6. 要给自己的产品设定明确的目标，比如用户增长，访问数，PV，黏度等等。
7. 好产品往往不是一步做到位的，持续改进才是更有效的方法；要学会不厌其烦的改进自己的产品。把每个产品都当作自己的孩子一样去维护好。产品经理不是把产品设计出来，测试完成上线就可以，更重要的是在上线之后，不断的改进、调整产品的策略、设计等等，还要投入到产品的营运中去。
另外，关于接受用户意见的问题，我觉得用户意见固然重要，但是不能盲从，要看用户的需求和产品所要实现的目标是否能够一致，产品是自己设计的，自己对这个产品应该是了解最深，并不见得任何意见都需要虚心接受，而是要认真分析去伪存真。
依靠团队的力量固然很有必要，但是个人应该更加关注自己的成长，要给自己定下明确的职业发展计划，让自己尽快的进步，在每一个项目中都让自己学到更多。一个好产品，最大的推动作用是产品经理自己。
———————————– 一条主题分割线 ————————————-
我们每个人都是ceo，任职的公司叫做“me”，职业生涯中最大的任务，是把公司唯一的品牌“you”，打造成职场的领先品牌。你需要的是对自己的充分认识和一份清晰的品牌推广方案。
在受到挫折和打击时不气馁，朝着自己设定的职业方向坚定的往前走，而不计较一时的得失。— 自勉之
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