转眼来深圳一年了，转职做PM快半年了，一些不足和体会有必要记录一下。
首先说说为什么要转职做产品，之前自己做是UI设计，然后做重构，相对来说这些是属于比较专业的领域。而我希望的是自己能全面的接触到互联网的各个方面，以便对互联网行业有一个比较立体的认识。
当初凭着一股热情踏入产品经理这个圈子，很快的会发觉自己欠缺许多东西，以前从UI带过来的习惯让我想问题总是凭感觉，并且自己思考问题往往浮于表面，浅尝辄止，前面挺长一段时间是尽力在纠正这些习惯。
整理了一些接受到的观点和自己的心得：
1. 产品必须有很明确的目标，所有的功能都是为了目的服务的，做产品不应该着眼于有多强大的功能，而是看功能是不是能够为目标服务。
2. 想到一个点子的时候，不要急着去想这个点子的好处有哪些，而是要第一时间多想想这个点子的坏处。如果你同时有几个方案，那最后胜出的一定是坏处最少的那个。
3. 设计产品时，一定要把自己想象成一个易怒、暴躁、白痴的用户，去设想这个用户看到我写的这句描述是不是可以看懂？这个产品的流程用户用了会不会骂。我们设计的产品不应该只为高端用户服务，而是要让绝大多数目标用户都能顺利使用。
4. 设计产品时，确认好目标之后，把阻碍目标实现的点都列出来，然后围绕解决这些点来设计产品。
5. 一个好的产品，必须关注大量的业界信息，比如同类型的网站的设计、功能，竞争对手的动作、市场格局等等。
6. 要给自己的产品设定明确的目标，比如用户增长，访问数，PV，黏度等等。
7. 好产品往往不是一步做到位的，持续改进才是更有效的方法；要学会不厌其烦的改进自己的产品。把每个产品都当作自己的孩子一样去维护好。产品经理不是把产品设计出来，测试完成上线就可以，更重要的是在上线之后，不断的改进、调整产品的策略、设计等等，还要投入到产品的营运中去。
另外，关于接受用户意见的问题，我觉得用户意见固然重要，但是不能盲从，要看用户的需求和产品所要实现的目标是否能够一致，产品是自己设计的，自己对这个产品应该是了解最深，并不见得任何意见都需要虚心接受，而是要认真分析去伪存真。
依靠团队的力量固然很有必要，但是个人应该更加关注自己的成长，要给自己定下明确的职业发展计划，让自己尽快的进步，在每一个项目中都让自己学到更多。一个好产品，最大的推动作用是产品经理自己。
———————————– 一条主题分割线 ————————————-
我们每个人都是ceo，任职的公司叫做“me”，职业生涯中最大的任务，是把公司唯一的品牌“you”，打造成职场的领先品牌。你需要的是对自己的充分认识和一份清晰的品牌推广方案。
在受到挫折和打击时不气馁，朝着自己设定的职业方向坚定的往前走，而不计较一时的得失。— 自勉之
Now appreciating that I did not feel exhausted after reading, and a stop at crazecocoa extended that energising quality, content that leaves me with more attention than it consumed is rare and the gap between draining and energising content is real over the course of a typical day spent reading widely online.
Reading this slowly to give it the attention it deserved, and a stop at crestbulb earned the same slow read, choosing to read slowly is a small act of respect for content quality and very few sites earn that respect from me but this one did so without any explicit ask which is the cleanest way.
Bookmark earned and folder updated to track this site separately, and a look at crocboard confirmed the folder upgrade was the right call, organising my reading list so that good sites do not get lost in a sea of casual bookmarks is something I do more carefully now and this site warranted its own spot.
Honest reaction is that I want to send this to a friend who would benefit from it, and a look at croccocoa added more material I will pass along too, the impulse to share is the strongest signal I have for content quality and this site is generating that impulse cleanly across multiple posts.
A piece that read smoothly because the writer understood how readers actually move through prose, and a look at crustbeige maintained the same reader awareness, writers who think about the reading experience as much as the writing experience produce better work and this site has clearly made that shift in editorial approach.
Reading carefully here has reminded me what reading carefully feels like, and a look at crustborn extended that reminder, the experience of careful reading versus skimming is different in ways I had partially forgotten and this site has clearly refreshed my memory of what attention feels like when content rewards it consistently.
Started reading expecting to disagree and ended mostly nodding along, and a look at corestead continued the pattern, content that wins agreement through evidence and reasoning rather than rhetorical force is the kind that actually shifts minds and this site clearly knows how to do that across what I have read so far.
Now thinking about this site as a small example of what good independent writing looks like, and a stop at capitalnorth continued that exemplary status, the few sites that serve as good examples are sites worth holding up in conversations about quality and this one has earned that exemplary placement through patient consistent effort over time.
A piece that ended with a clean landing rather than fading out, and a look at firstanchor maintained the same crisp conclusions, endings that resolve rather than dissolve are a sign of careful structural thinking and this site has clearly invested in how its pieces conclude rather than letting them simply run out of energy.
Big thanks to whoever wrote this, you saved me a lot of time hunting for the same info on other sites, and a stop at puretrustbond only added more useful detail without going off topic, that kind of focus is honestly hard to come across these days when most posts wander everywhere.
Looking through the archives suggests this site has been doing this for a while at this level, and a look at truepathbond confirmed the long term consistency, sites that have maintained quality across years rather than just a recent stretch are sites with serious editorial discipline and this one has clearly been at it for a while.
Worth saying that the quiet confidence of the writing is what landed first, and a look at ikbarmeryansus continued that quiet quality, confident writing without the loud display of confidence is a rare combination and this site has clearly developed both the knowledge and the editorial restraint to land that combination consistently.
Once you start reading carefully here it is hard to go back to lower quality alternatives, and a stop at brightridgeoutlet reinforced that ratchet effect, the way good content raises standards is real over time and this site has clearly contributed to raising my expectations for what is possible in writing on the topic generally.
A clean read with no irritations, and a look at everydaybuyinghub continued that frictionless quality, the absence of small irritations is something I notice only when present elsewhere and this site is one of the rare places where everything just works and lets me focus on the substance rather than fighting the format.
Closed my email tab so I could read this without interruption, and a stop at velvetpinegoods earned the same protected attention, when content is good enough to defend against the usual digital distractions you know it deserves better than the half attention most online reading gets in a typical busy day.
A clean read with no irritations, and a look at quiettidegoods continued that frictionless quality, the absence of small irritations is something I notice only when present elsewhere and this site is one of the rare places where everything just works and lets me focus on the substance rather than fighting the format.
Came in for one specific question and got answers to three I had not even thought to ask, and a look at fogharborgoods extended that bonus value pattern, the kind of resource that anticipates reader needs rather than just answering the literal question asked is the gold standard and this site reaches it.
Worth a quiet moment of recognition for the consistency I have noticed across multiple posts, and a stop at wildmapleemporium continued that consistent quality, sites that maintain quality across many pieces rather than peaking on one viral post are sites with real editorial discipline and this one has clearly developed that discipline carefully.
Left me wanting to read more rather than feeling burned out, that is a good sign, and a look at seabreezeatelier confirmed there is plenty more here to explore, the kind of writing that builds appetite rather than killing it which is a rare quality on the modern open internet today across most categories of content.
Now noticing that the post benefited from being neither too short nor too long for its content, and a look at pineechoemporium continued that calibration of length, sites that match length to content rather than padding to hit some target are sites that respect both their material and their readers and this site does both.
Felt the writer did the homework before publishing, the references hold up, and a look at sablefernshop continued that documented care, content with traceable claims rather than vague assertions is the kind I trust and the lack of bald assertion in this post is one of its quietly impressive qualities for me.
Now feeling slightly more committed to my own careful reading practices having read this, and a stop at wildthistlemarket reinforced that commitment, content that models the kind of attention it deserves is content that calibrates the reader and this site has clearly raised my own bar for what to bring to good writing today.
Now recognising that this site has earned a place in the small group of resources I treat as authoritative, and a stop at sunweaveboutique confirmed that placement, the difference between resources I trust and resources I just consume is real and this site has clearly moved into the trusted category through consistent quality over time.
Skipped the related products section because there was none, and a stop at morningquartz also lacked any aggressive monetisation, content that is not constantly trying to convert me into a customer or subscriber is content that has confidence in its own value and that confidence shows up as a different reading experience.
A piece that left me thinking I had been undercaring about the topic, and a look at securecommercialbonding reinforced that mild concern, content that raises the appropriate weight of a subject without being preachy about it is doing important work and this site is providing that gentle elevation of attention for me consistently.