转眼来深圳一年了,转职做PM快半年了,一些不足和体会有必要记录一下。
首先说说为什么要转职做产品,之前自己做是UI设计,然后做重构,相对来说这些是属于比较专业的领域。而我希望的是自己能全面的接触到互联网的各个方面,以便对互联网行业有一个比较立体的认识。
当初凭着一股热情踏入产品经理这个圈子,很快的会发觉自己欠缺许多东西,以前从UI带过来的习惯让我想问题总是凭感觉,并且自己思考问题往往浮于表面,浅尝辄止,前面挺长一段时间是尽力在纠正这些习惯。
整理了一些接受到的观点和自己的心得:
1. 产品必须有很明确的目标,所有的功能都是为了目的服务的,做产品不应该着眼于有多强大的功能,而是看功能是不是能够为目标服务。
2. 想到一个点子的时候,不要急着去想这个点子的好处有哪些,而是要第一时间多想想这个点子的坏处。如果你同时有几个方案,那最后胜出的一定是坏处最少的那个。
3. 设计产品时,一定要把自己想象成一个易怒、暴躁、白痴的用户,去设想这个用户看到我写的这句描述是不是可以看懂?这个产品的流程用户用了会不会骂。我们设计的产品不应该只为高端用户服务,而是要让绝大多数目标用户都能顺利使用。
4. 设计产品时,确认好目标之后,把阻碍目标实现的点都列出来,然后围绕解决这些点来设计产品。
5. 一个好的产品,必须关注大量的业界信息,比如同类型的网站的设计、功能,竞争对手的动作、市场格局等等。
6. 要给自己的产品设定明确的目标,比如用户增长,访问数,PV,黏度等等。
7. 好产品往往不是一步做到位的,持续改进才是更有效的方法;要学会不厌其烦的改进自己的产品。把每个产品都当作自己的孩子一样去维护好。产品经理不是把产品设计出来,测试完成上线就可以,更重要的是在上线之后,不断的改进、调整产品的策略、设计等等,还要投入到产品的营运中去。
另外,关于接受用户意见的问题,我觉得用户意见固然重要,但是不能盲从,要看用户的需求和产品所要实现的目标是否能够一致,产品是自己设计的,自己对这个产品应该是了解最深,并不见得任何意见都需要虚心接受,而是要认真分析去伪存真。
依靠团队的力量固然很有必要,但是个人应该更加关注自己的成长,要给自己定下明确的职业发展计划,让自己尽快的进步,在每一个项目中都让自己学到更多。一个好产品,最大的推动作用是产品经理自己。
———————————– 一条主题分割线 ————————————-
我们每个人都是ceo,任职的公司叫做“me”,职业生涯中最大的任务,是把公司唯一的品牌“you”,打造成职场的领先品牌。你需要的是对自己的充分认识和一份清晰的品牌推广方案。
在受到挫折和打击时不气馁,朝着自己设定的职业方向坚定的往前走,而不计较一时的得失。— 自勉之
Now appreciating that I did not feel exhausted after reading, and a stop at crazecocoa extended that energising quality, content that leaves me with more attention than it consumed is rare and the gap between draining and energising content is real over the course of a typical day spent reading widely online.
Reading this slowly to give it the attention it deserved, and a stop at crestbulb earned the same slow read, choosing to read slowly is a small act of respect for content quality and very few sites earn that respect from me but this one did so without any explicit ask which is the cleanest way.
Bookmark earned and folder updated to track this site separately, and a look at crocboard confirmed the folder upgrade was the right call, organising my reading list so that good sites do not get lost in a sea of casual bookmarks is something I do more carefully now and this site warranted its own spot.
Honest reaction is that I want to send this to a friend who would benefit from it, and a look at croccocoa added more material I will pass along too, the impulse to share is the strongest signal I have for content quality and this site is generating that impulse cleanly across multiple posts.
A piece that read smoothly because the writer understood how readers actually move through prose, and a look at crustbeige maintained the same reader awareness, writers who think about the reading experience as much as the writing experience produce better work and this site has clearly made that shift in editorial approach.
Reading carefully here has reminded me what reading carefully feels like, and a look at crustborn extended that reminder, the experience of careful reading versus skimming is different in ways I had partially forgotten and this site has clearly refreshed my memory of what attention feels like when content rewards it consistently.
Started reading expecting to disagree and ended mostly nodding along, and a look at corestead continued the pattern, content that wins agreement through evidence and reasoning rather than rhetorical force is the kind that actually shifts minds and this site clearly knows how to do that across what I have read so far.
Now thinking about this site as a small example of what good independent writing looks like, and a stop at capitalnorth continued that exemplary status, the few sites that serve as good examples are sites worth holding up in conversations about quality and this one has earned that exemplary placement through patient consistent effort over time.
A piece that ended with a clean landing rather than fading out, and a look at firstanchor maintained the same crisp conclusions, endings that resolve rather than dissolve are a sign of careful structural thinking and this site has clearly invested in how its pieces conclude rather than letting them simply run out of energy.
Big thanks to whoever wrote this, you saved me a lot of time hunting for the same info on other sites, and a stop at puretrustbond only added more useful detail without going off topic, that kind of focus is honestly hard to come across these days when most posts wander everywhere.
Looking through the archives suggests this site has been doing this for a while at this level, and a look at truepathbond confirmed the long term consistency, sites that have maintained quality across years rather than just a recent stretch are sites with serious editorial discipline and this one has clearly been at it for a while.
Worth saying that the quiet confidence of the writing is what landed first, and a look at ikbarmeryansus continued that quiet quality, confident writing without the loud display of confidence is a rare combination and this site has clearly developed both the knowledge and the editorial restraint to land that combination consistently.
Once you start reading carefully here it is hard to go back to lower quality alternatives, and a stop at brightridgeoutlet reinforced that ratchet effect, the way good content raises standards is real over time and this site has clearly contributed to raising my expectations for what is possible in writing on the topic generally.
A clean read with no irritations, and a look at everydaybuyinghub continued that frictionless quality, the absence of small irritations is something I notice only when present elsewhere and this site is one of the rare places where everything just works and lets me focus on the substance rather than fighting the format.
Closed my email tab so I could read this without interruption, and a stop at velvetpinegoods earned the same protected attention, when content is good enough to defend against the usual digital distractions you know it deserves better than the half attention most online reading gets in a typical busy day.
A clean read with no irritations, and a look at quiettidegoods continued that frictionless quality, the absence of small irritations is something I notice only when present elsewhere and this site is one of the rare places where everything just works and lets me focus on the substance rather than fighting the format.
Came in for one specific question and got answers to three I had not even thought to ask, and a look at fogharborgoods extended that bonus value pattern, the kind of resource that anticipates reader needs rather than just answering the literal question asked is the gold standard and this site reaches it.
Worth a quiet moment of recognition for the consistency I have noticed across multiple posts, and a stop at wildmapleemporium continued that consistent quality, sites that maintain quality across many pieces rather than peaking on one viral post are sites with real editorial discipline and this one has clearly developed that discipline carefully.
Left me wanting to read more rather than feeling burned out, that is a good sign, and a look at seabreezeatelier confirmed there is plenty more here to explore, the kind of writing that builds appetite rather than killing it which is a rare quality on the modern open internet today across most categories of content.
Now noticing that the post benefited from being neither too short nor too long for its content, and a look at pineechoemporium continued that calibration of length, sites that match length to content rather than padding to hit some target are sites that respect both their material and their readers and this site does both.
Felt the writer did the homework before publishing, the references hold up, and a look at sablefernshop continued that documented care, content with traceable claims rather than vague assertions is the kind I trust and the lack of bald assertion in this post is one of its quietly impressive qualities for me.
Now feeling slightly more committed to my own careful reading practices having read this, and a stop at wildthistlemarket reinforced that commitment, content that models the kind of attention it deserves is content that calibrates the reader and this site has clearly raised my own bar for what to bring to good writing today.
Now recognising that this site has earned a place in the small group of resources I treat as authoritative, and a stop at sunweaveboutique confirmed that placement, the difference between resources I trust and resources I just consume is real and this site has clearly moved into the trusted category through consistent quality over time.
Skipped the related products section because there was none, and a stop at morningquartz also lacked any aggressive monetisation, content that is not constantly trying to convert me into a customer or subscriber is content that has confidence in its own value and that confidence shows up as a different reading experience.
A piece that left me thinking I had been undercaring about the topic, and a look at securecommercialbonding reinforced that mild concern, content that raises the appropriate weight of a subject without being preachy about it is doing important work and this site is providing that gentle elevation of attention for me consistently.
Thanks for treating the topic with the seriousness it deserves without becoming pompous about it, and a stop at amplebuff continued that balanced treatment, the gap between earnest and self serious is huge and writers who can stay on the right side of it earn my respect when I find them online today.
Reading this post made me realise I had been settling for lower quality elsewhere, and a look at buildyournextstrategy extended that recalibration, content that exposes how much I had been accepting in adjacent sources is content with calibrating effect on my standards and this site is performing that calibration function across topics for me reliably.
Glad I gave this fifteen minutes rather than the usual three minute skim, and a look at trustedbusinessconnections earned the same investment, time spent on quality content is rarely wasted but the reverse is also true and learning which sites deserve which kind of attention is part of being a careful online reader.
Without comparing too aggressively to other sources this one stands out for the right reasons, and a look at ulvor continued that distinctive quality, content that distinguishes itself through substance rather than style tricks is content with lasting differentiation and this site has clearly chosen substance based differentiation as its core editorial strategy.
Reading this gave me a small mental break from the heavier reading I had been doing, and a stop at modernshoppingecosystem extended that lighter feel, content that provides relief without becoming trivial is harder to produce than people realise and this site has clearly figured out how to be light without being shallow at all.
Reading this triggered a small but real correction in something I had assumed, and a stop at qorivostore extended that corrective effect, content that updates my beliefs through evidence rather than rhetoric is content with intellectual integrity and this site has earned that label consistently across the pieces I have read so far today.
Now appreciating the way the post avoided the temptation to be longer than necessary, and a look at nixaropillar continued that lean approach, content with the discipline to stop when finished rather than padding for length is content that respects both itself and its readers and this site has that disciplined editorial culture clearly throughout.
Now placing this in the small category of sites whose updates I would actually want to know about, and a stop at tekvo confirmed that placement, the difference between sites I want to follow and sites I just consume from is real and this one has crossed into the active follow category from the casual consumption side.
Liked the way the post got out of its own way, and a stop at olvra extended that invisible craft, the best writing you barely notice while reading because it is doing its work without drawing attention to itself and this site has clearly mastered that disappearing act across the pieces I have read.
A piece that read as if the writer was thinking carefully rather than just typing fluently, and a look at globalonlinebuyinghub continued that considered quality, the difference between fluent typing and careful thinking shows up in writing and this site reads as the product of thought rather than just the product of language fluency apparently.
Came in confused about the topic and left with a much firmer grasp on it, and after xelio I felt I could explain this to someone else without hesitation, that is the gold standard for any educational content and most sites simply fail to reach it ever which is unfortunate but true.
Appreciate the work that went into laying this out so clearly, every section earns its place without filler, and a look at kavix confirmed the same care, definitely the kind of place that deserves a return visit when the topic comes up again later in the future or for any related question.
Took some notes for a project I am working on, and a stop at ieeb added more raw material to those notes, content that contributes to my own creative work rather than just being interesting in the moment is the kind I value most and the kind I will keep coming back to repeatedly.
Really appreciate this kind of writing, no shouting and no clickbait headlines just steady useful content, and a quick look at astrobrunch kept that going, definitely a site I will be returning to whenever I need a sensible take on similar topics in the days ahead and also during slower work weeks.
However measured this site clears the bar I set for sites I take seriously, and a stop at pandemoniumtheshow continued clearing that bar, the metrics I use for site quality are admittedly informal but they are consistent and this site has cleared them on multiple measurements across multiple visits which is meaningful for my evaluation.
Reading this in a quiet hour and finding it suited the quiet, and a stop at xelivobonding extended the quiet reading mood, content that matches its own optimal reading conditions rather than fighting them is content that has been thoughtfully calibrated and this site reads as having a particular reading mood in mind throughout.
Now feeling confident enough in this site to use it as a reference point for evaluating others on the same topic, and a look at renoprovisions continued the comparison friendly quality, sites that serve as quality benchmarks for their topic are precious and this one has clearly become a benchmark for me on this particular subject area.
Now noticing that the post did not mention the writer at all, focus stayed on the topic, and a look at ravionline continued that author absent quality, content that disappears the writer to focus on the substance is a particular kind of generosity and this site has clearly chosen the substance over the personality consistently.
My reading list is short and selective and this site is now on it, and a stop at TheMacAllenBuilding confirmed the placement, the short list of sites I read deliberately rather than encounter accidentally is something I curate carefully and adding to it is a real act of trust which this site has earned today.
A memorable post for me on a topic I had thought I was tired of, and a look at madeleinemtbc suggested the same site can refresh other tired topics, sites that can revive my interest in subjects I had written off as exhausted are doing rare work and this one is clearly doing that for me today.
Now recognising the post as a rare example of careful writing on a topic that mostly receives careless treatment, and a stop at nolarotrustee extended that contrast with the average elsewhere, content that highlights how much the average is settling for low quality is content that has both internal merit and external value as a benchmark.
Reading this in a moment of low energy still kept my attention, and a stop at powerupwny continued that engagement under suboptimal conditions, content that survives the reader being tired is content with extra reserves of pull and this site has the kind of writing that holds up even when I am not at my reading best.
The clarity here is something I really appreciate, especially compared to sites that pile on jargon for no reason, and a look at sergiidima was the same, simple direct sentences that actually deliver information instead of dancing around the point for paragraphs at a time which wastes reader patience.
Closed the tab feeling I had spent the time well, and a stop at blog33public extended that feeling across more pages, the test of whether time on a site was well spent is one I apply silently after closing tabs and very few sites pass it but this one passed it cleanly today afternoon clearly.
Worth recognising the specific care that went into how this post ended, and a look at datavalley maintained the same careful conclusions, endings are where most blog content falls apart and this site has clearly invested in the closing stretches of its pieces rather than letting them simply trail off when energy fades.