转眼来深圳一年了,转职做PM快半年了,一些不足和体会有必要记录一下。
首先说说为什么要转职做产品,之前自己做是UI设计,然后做重构,相对来说这些是属于比较专业的领域。而我希望的是自己能全面的接触到互联网的各个方面,以便对互联网行业有一个比较立体的认识。
当初凭着一股热情踏入产品经理这个圈子,很快的会发觉自己欠缺许多东西,以前从UI带过来的习惯让我想问题总是凭感觉,并且自己思考问题往往浮于表面,浅尝辄止,前面挺长一段时间是尽力在纠正这些习惯。
整理了一些接受到的观点和自己的心得:
1. 产品必须有很明确的目标,所有的功能都是为了目的服务的,做产品不应该着眼于有多强大的功能,而是看功能是不是能够为目标服务。
2. 想到一个点子的时候,不要急着去想这个点子的好处有哪些,而是要第一时间多想想这个点子的坏处。如果你同时有几个方案,那最后胜出的一定是坏处最少的那个。
3. 设计产品时,一定要把自己想象成一个易怒、暴躁、白痴的用户,去设想这个用户看到我写的这句描述是不是可以看懂?这个产品的流程用户用了会不会骂。我们设计的产品不应该只为高端用户服务,而是要让绝大多数目标用户都能顺利使用。
4. 设计产品时,确认好目标之后,把阻碍目标实现的点都列出来,然后围绕解决这些点来设计产品。
5. 一个好的产品,必须关注大量的业界信息,比如同类型的网站的设计、功能,竞争对手的动作、市场格局等等。
6. 要给自己的产品设定明确的目标,比如用户增长,访问数,PV,黏度等等。
7. 好产品往往不是一步做到位的,持续改进才是更有效的方法;要学会不厌其烦的改进自己的产品。把每个产品都当作自己的孩子一样去维护好。产品经理不是把产品设计出来,测试完成上线就可以,更重要的是在上线之后,不断的改进、调整产品的策略、设计等等,还要投入到产品的营运中去。
另外,关于接受用户意见的问题,我觉得用户意见固然重要,但是不能盲从,要看用户的需求和产品所要实现的目标是否能够一致,产品是自己设计的,自己对这个产品应该是了解最深,并不见得任何意见都需要虚心接受,而是要认真分析去伪存真。
依靠团队的力量固然很有必要,但是个人应该更加关注自己的成长,要给自己定下明确的职业发展计划,让自己尽快的进步,在每一个项目中都让自己学到更多。一个好产品,最大的推动作用是产品经理自己。
———————————– 一条主题分割线 ————————————-
我们每个人都是ceo,任职的公司叫做“me”,职业生涯中最大的任务,是把公司唯一的品牌“you”,打造成职场的领先品牌。你需要的是对自己的充分认识和一份清晰的品牌推广方案。
在受到挫折和打击时不气馁,朝着自己设定的职业方向坚定的往前走,而不计较一时的得失。— 自勉之
A genuine compliment to the writer for keeping the post focused on what mattered, and a look at opalcloud continued that disciplined focus, focus is a editorial choice that compounds across many small decisions and this site has clearly made those small decisions consistently across what I have read so far this week here.
However casually I came to this site I have ended up reading carefully, and a look at jetbyte continued earning that careful reading, the conversion from casual visitor to careful reader is something content earns rather than demands and this site has accomplished that conversion for me over the course of just a few pieces.
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Worth saying that the writing carries a particular kind of authority without making any explicit claims to it, and a stop at watchwhisper extended that earned authority feeling, sites that demonstrate expertise through the quality of their explanations rather than by stating credentials are sites I trust most and this site has it.
Skipped the comments section but might come back to read it, and a stop at makermerchant hinted at a quality reader community, sites where the comments are worth reading separately from the post are increasingly rare and signal a particular kind of audience that has grown around the editorial vision over time gradually.
Honestly slowed down to read this carefully which is not my default, and a look at apptundra kept me in that careful reading mode, the kind of writing that demands attention by being worth attention is rare in a media environment full of content engineered to be skimmed not read with any real focus today.
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Looking through other posts here the consistency is what makes the site valuable rather than any single piece, and a stop at totomurah4 extended that consistency observation, sites whose value lies in the ongoing pattern rather than in standout posts are sites I trust more deeply and this one has clearly built that kind of trust.
Came across this and immediately thought of a friend who would enjoy it, and a stop at blog44environments also reminded me of someone, content that triggers the urge to share is content that has earned my recommendation and this site has earned multiple from me already across different conversations during the week.
Grateful for posts like this one, they remind me there are still places online run by people who care about quality, and a look at blog33personal reflected the same standards, you can tell the difference between content made for readers and content made just for search engines today and this is the former.
Decided to write a short note to the author if there is contact info anywhere, and a stop at truedash extended that intention, the urge to thank the writer directly is a strong signal of content quality and this site has triggered that urge in me today which is a fairly rare event for my reading.
Picked up two new ideas that I expect will come up in conversations this week, and a look at sheetstudio added another, content that arms me with talking points rather than just filling time is the kind that provides ongoing value beyond the moment of reading and this site is generating that kind of ongoing value.
Reading this felt productive in a way most internet reading does not, and a look at rarewrapp continued that productive feeling, sometimes the open web feels like a waste of time but sites like this remind me why I still bother to look around rather than retreating to old reliable sources for everything I need.
Honestly enjoyed not being sold anything for the entire duration of the post, and a look at drivebase kept that pleasant absence going across more pages, content that exists for its own sake rather than as a funnel to a paid product is increasingly rare and worth supporting where I can find it.
Found the writing surprisingly fresh for what is by now a well covered topic, and a stop at fiberforge kept that freshness going across the related pages, original perspective on familiar ground is hard to come by and this site has clearly earned its place in the conversation rather than just rehashing old ideas.
Granted I am giving this site more credit than I usually give new finds, and a look at toasttrek continued earning that credit, the calibration of how much trust to extend after limited exposure is something I do carefully and this site has earned more trust on shorter exposure than most due to consistent quality across.
My time on this site has now extended past what I had budgeted, and a stop at mockupmarket keeps extending it further, content that overstays its budget in my schedule is content that has earned the extra time and this site has been earning extra time across multiple visits to the point where my schedule needs adjustment.
Now appreciating that the post did not try to imitate any other style I might recognise, and a stop at flintvendorhouse continued that distinct voice, content with its own register rather than borrowed from elsewhere is content with real authorial presence and this site has clearly developed that presence through what feels like patient editorial work.
Generally my attention drifts on long posts but this one held it through the end, and a stop at valevendor earned the same sustained focus, content that defeats my drift tendency is content with substantive pulling power and this site has demonstrated that pulling power across multiple pieces in a session that has now run quite long actually.
Most of my reading time goes to a small number of trusted sources and this one is now joining that group, and a stop at brookaisle reinforced the group membership, the few sites that earn a place in my regular rotation are sites I expect ongoing returns from and this one has earned that elevated position consistently.
Skipped the related links section thinking I had read enough and then came back to it later when curiosity got the better of me, and a stop at dewdock confirmed I should have just read it first, every section of this site appears to deserve careful attention rather than skipping past lazily.
Recommended without reservation for anyone interested in the topic at any level of expertise, and a look at adapteralley only strengthens that recommendation, this site clearly knows how to serve readers across a range of backgrounds without watering down the content or talking past anyone in the audience which is genuinely impressive to see.
A genuine pleasure to find a site that publishes at a sustainable cadence rather than chasing the daily content treadmill, and a look at auroravendor confirmed the careful publication rhythm, sites that prioritise quality over frequency are rare and this one has clearly chosen the slower pace which I appreciate as a reader.
Reading this prompted me to dig out an old reference book related to the topic, and a stop at glassaisle extended that connection to other sources, content that connects me back to my own existing knowledge rather than asking me to forget it is content with continuity and this site has that continuous quality.
Recommended without reservation for anyone interested in the topic at any level of expertise, and a look at kettlecart only strengthens that recommendation, this site clearly knows how to serve readers across a range of backgrounds without watering down the content or talking past anyone in the audience which is genuinely impressive to see.
Now feeling slightly more committed to my own careful reading practices having read this, and a stop at growthnavigator reinforced that commitment, content that models the kind of attention it deserves is content that calibrates the reader and this site has clearly raised my own bar for what to bring to good writing today.
Excellent post, balanced and well organised without showing off, and a stop at pebblestoneoutpost continued in that same vein, this site has clearly figured out the formula for content that works for readers rather than for search engine ranking signals which is harder than it sounds today and worth real recognition from anyone.
Once you find a site like this the search for similar voices begins, and a look at lanternmeadowmarketplace extended the search energy, finding a high quality reference point makes the gap between it and adjacent sources visible in a way it was not before and this site has provided that high reference point across multiple recent visits.
Will be sharing this with a couple of people who care about the topic, and a stop at kettlebrookoutlet added more material worth passing along, the kind of site that is generous with quality content and does not make you jump through hoops to access it which is appreciated more than the team probably realises.
Now feeling slightly more committed to my own careful reading practices having read this, and a stop at pinetrailartisanmart reinforced that commitment, content that models the kind of attention it deserves is content that calibrates the reader and this site has clearly raised my own bar for what to bring to good writing today.
A piece that prompted a small mental rearrangement of how I order related ideas, and a look at mosscoveartisanmart extended that rearranging effect, content that affects the structure of my thinking rather than just adding to it is content with the deepest kind of impact and this site is reaching that depth for me today.
Took the time to read the comments on this post too and they were also worth reading, and a stop at daisyaisle suggested the community quality matches the content quality, when the conversation around a piece is as good as the piece itself you know you have found a real corner of the internet.
Found something quietly useful here that I expect to return to, and a stop at pinemeadowtradehouse added more of the same, content with quiet utility ages well in a way that flashy hot takes do not and I have learned to weight quiet utility much higher when deciding what to bookmark for later use.
Now thinking about how to apply some of this to a project I have been planning, and a look at oakharborcollective added more material for the planning, content that connects to my actual creative work rather than just being interesting in the abstract is the kind that earns priority placement in my reading rotation consistently going forward.
Worth saying that the writing carries a particular kind of authority without making any explicit claims to it, and a stop at velvetbrookvault extended that earned authority feeling, sites that demonstrate expertise through the quality of their explanations rather than by stating credentials are sites I trust most and this site has it.
Stands out for actually being useful instead of just being long, and a look at zenwillowtrading kept that going, length without value is the default mode of most blogs these days but this site has clearly chosen a different path which I respect a lot as a reader who values careful editing decisions like that.
A slim post with substantial content per word, and a look at calmcovevault maintained the same density, the content per word ratio is something I track informally and this site scores high on that ratio compared to most sources I read regularly which is a quiet indicator of careful editorial work behind the scenes.
Working through this site has been a small antidote to the shallow content that fills most of my reading time, and a stop at coraldockartisanoutlet extended that antidote function, sites that quietly improve the average quality of my reading by being themselves are sites worth supporting through return visits and recommendations consistently.
If I had encountered this site five years ago I would have been telling everyone about it, and a look at mooncovegalleria extended that retrospective enthusiasm, the version of me who used to recommend favourite blogs frequently would have made sure friends knew about this one and that earlier enthusiasm is partially returning to me here.
Bookmark folder reorganised slightly to make this site easier to find, and a look at copperstoneoutpost earned the same accessibility upgrade, the small organisational moves I make for sites I expect to return to often are themselves a signal of how much I trust them and this site triggered those moves naturally.
Looking back on this reading session it stands as one of the better ones recently, and a look at marblestoneoutpost extended that ranking, the informal ranking of reading sessions against each other is something I do mentally and this session ranks high largely because of this site and a couple of related pages here.
Even just sampling a few posts the consistency is what stands out, and a look at maplemeadow confirmed the broader pattern, sites where every piece I sample lives up to the standard set by the others are sites with serious quality control and this one has clearly invested in whatever editorial process produces that consistency reliably.